On the Boxing day of 1569 Saavedra Miguel De Cervantes, an insomniac, was taking a 5am stroll through the centre of Madrid when he came upon a long line of citizens waiting outside John Lewis Superstore. Intrigued, he asked one who had left the line momentarily to relieve himself in a nearby font, the meaning of it. Without pausing, the man pointed to a sign in the superstore’s window which said; “70% discount on saddlebags, bonnets and ribbons.” As he was digesting this information he witnessed a turbulence in the line; a man attempting to enter his house was trying to force his way past the unyielding queue who thought that he was trying to gain an advantage in procuring the 70% discount and set about him with fists and feet so that soon he became unconscious. As he lay, the door to John Lewis opened so that he was trampled underfoot in the rush to gain access. The door being so narrow and the urgency so great that there was congestion and altercation there, with flying fists and clubbing handbags as each sought to be the first to gain the Golden Fleece.
Saddened by what he had seen, Cervantes slowly and thoughtfully made his way home where he sat for a long time at his desk without moving and as dawn came, began writing the tale of Don Quixote, an elderly and wandering knight in rusted armour with a tree branch for a lance and on a horse rescued from the knackers yard. He made the knight battle with giants in the form of windmills and in the name of virtue and honour. He cared nothing for money or discounts. Some said that he had lost his mind and mocked him but in truth his many years had taught him that all is folly and that only dreams matter.
Cervante’s story became famous across the land and beyond as a victory for the spirit over the material so that the profits of all midieval superstores dropped sharply, disturbing the dark Wizards who controlled them. They sent forth rogues to obtain and destroy all copies so that the brave Don was almost forgotten as their profits rose again and ignorance prevailed.
However, not all were lost and the wisdom was passed on by a few through successive generations even unto this day.
So next time you come across a Boxing day queue filled with wild eyed avarice, view it with the disgust and contempt that it deserves, but also temper those thoughts with a little kindness, for it was it’s ancestor in a distant land that indirectly created the wondrous dreamscape of Don Quixote de la Mancha that mists the eyes of all who would never queue for a 70% discount even if their lives depended on it.
“Are you so blind? Are you so contented with your life of safety, of eating and drinking, of acquisition, that you have forgotten your dreams, that you know longer follow them, that you do not even remember that they existed?”
Don Quixote de la Mancha

